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ecommerce

Era C2B (Consumer to Business), Bukan B2C (Business to Consumer)

Era C2B (Consumer to Business), Bukan B2C (Business to Consumer)

Omsetgo.com - Ketika teknologi semakin canggih, cara orang dalam berbisnis pun semakin canggih. Munculnya tren e-commerce dikalangan masyarakat, mempermudah semua orang berbisnis dan membeli yang mereka mau. Namun, ternyata bukan hanya tren jual beli saja yang berkembang, akan tetapi model dalam berbisnis pun ikut berkembang. Beberapa dari kita tentu tahu tentang model bisnis B2C (Bussines to Consumer) yang sekarang ini sedang berjalan, ternyata di prediksi akan tergeser dengan model bisnis terbaru yaitu C2B atau Consumer to Business.

Apa itu Business to Consumer?

Business to Consumer atau biasa dikenal dengan nama B2C merupakan suatu model bisnis di e-commerce yang menjual produk maupun jasa secara langsung kepada konsumen maupun pelanggan secara pribadi.

Model bisnis B2C ini biasanya melakukan transaksi melalui internet dengan menggunakan portal jual beli dan juga sosial media. Contohnya seperti yang kita kenal sekarang, orang-orang banyak menjual dengan menggunakan media instagram untuk berjualan, ada juga yang menggunakan marketplace.

Fokus dari B2C ini sendiri adalah menjual secara langsung dengan konsumen melalui situs atau portal jualan online.

Apa itu Consumer to Business?

Model bisnis ini berbanding terbalik dengan B2C dimana penjual langsung berinteraksi dengan pembeli. Sedangkan untuk Consumer to Business merupakan suatu model bisnis, dimana konsumennya bertindak sebagai penjual dan begitu juga sebaliknya perusahaan pun bertindak sebagai pembeli. Transaksi yang dilakukan adalah melalui jaringan internet.

Model bisnis ini membuat konsumen berhak ‘mengatur’ suatu bisnis yang sesuai dengan kebutuhan mereka. Perusahaan memberi kesempatan kepada konsumen untuk costum produk yang sesuai dengan seleranya. Contoh perusahaan yang menggunakan model ini adalah perusahaan platform foto yang menyediakan berbagai macam foto dari konsumen, yang nantinya bisa digunakan juga oleh orang lain yang tertarik dengan suatu foto tersebut.

Naluri Jack MA

Image Source: Bloomberg

Image Source: Bloomberg

Jack Ma, Founder dari Alibaba adalah orang yang memiliki naluri terhadap model bisnis ini. Hal ini ia sampaikan pada acara Soft Bank tahun 2014 lalu. Pada awalnya model bisnis Alibaba adalah B2B (Business to Business) dan B2C (Business to Consumer), namun ia berkata dimasa depan akan beralih menjadi C2B, dimana masyarakat atau pelanggan nantinya akan mendikte bisnis untuk memenuhi kebutuhan mereka.

Jack MA mengatakan bahwa ia akan membuat Alibaba menjadi perusahaan yang bisa bertahan setidaknya hingga 102 tahun. Dan, model bisnis yang akan dilakukan dimasa depan adalah Consumer to Business. Bagi dia tujuan sebuah perusahaan pertama adalah konsumen, kedua karyawan dan ketiga baru pemilik saham.Jadi, tidak heran bila ia sering tidak mendengarkan kata investor, yang ia lakukan hanyalah mengamati apa yang diinginkan pelanggannya. Tujuan dari Alibaba saat ini adalah hanya untuk memuaskan kebutuhan individu dengan kekuatan logistik dan tidak ada rencana pemasaran lainnya.

Gaya C2B ini seperti jika Anda mengirim ada sebanyak 100 kemeja yang sama dan akan memiliki nilai berbeda jika Anda mengirim 100 kemeja yang berbeda dan telah dipilih sendiri oleh pelanggan.

Jika sekarang Consumer to Business masih menjadi hal yang baru bagi publik, siapa sangka ternyata model bisnis terbaru muncul lagi. Dan, Jack Ma memiliki naluri bahwa model bisnis C2B ini akan berjalan di masa depan.

Jika Anda tertarik untuk lebih mengetahui tentang digital marketing, Omsetgo Digital Marketing Consultant siap membantu Anda untuk melakukan training di perusahaan Anda. Untuk info lebih lanjut silahkan hubungi kami  via WhatsApp 087808786899 atau email ke omsetgo@gmail.com. Kami tunggu kabar baiknya :)

Reduce Cart Abandonment for Fashion E-commerce - OMSETGO Case Study

Reduce Cart Abandonment for Fashion E-commerce - OMSETGO Case Study

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Omsetgo.com - E-commerce industry has been growing rapidly for the past few years. Amazon.com in the United States, Alibaba.com in China, Tokopedia.com and BukaLapak.com in Indonesia have been one of the pioneers in respective countries. The growth is supported by growing consumer demand to purchase products online. In Indonesia, Instagram is booming as a platform to buy and sell products and services. Out of various products and services, fashion products such as clothes, shoes, and accessories are the most popular. In Indonesia, we have thousands of online shops selling these products whether in Instagram, Facebook, or their own website.

The main problem a Fashion E-commerce is usually Cart Abandonment. 

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Definition (from Webopedia): Abandonment is an electronic commerce term used to describe a visitor on a Web page who leaves that page before completing the desired action. Examples of abandonment include shopping cart abandonment, referring to visitors who add items to their online shopping cart, but exit without completing the purchase.

Currently, the average cart abandonment rate in the world is 67.91%. It also means that 2 out of 3 online transactions are not successful. (Source: Wikipedia)

These abandonment does not just happen in website e-commerce. It also happens in Instagram, Facebook, and other channels. There is a lot of cancellations in Instagram's purchase online. This causes a lot of E-commerce shops to create rules such as "CANCEL = BLACKLIST", to hinder potential customers from asking questions if they are not sure. This may be good to filter only serious customers, but this would also cause the shop losing many potential customers.

Here are the top 8 things to focus on to reduce cart abandonment in an E-commerce website:

1. Clear pricing
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Most E-commerce shops using Instagram do not show their pricing. There are reasons behind this. Sellers do not want competitors to know their pricing nor they want potential customers to compare price with other shops. Sellers allow potential customers to directly chat them via LINE, WhatsApp, or BBM. This way, only the most interested prospects will directly chat the sellers. Directly chatting has a high commitment to buying.

However, this filter has made sellers lose a lot of potential customers. There are many people that would love to know the price before chatting for inquiries.

Especially on a website where users and the platform interact freely, clear pricing is very important for users to able to make a purchase decision. Without clear pricing, users will doubt the legitimacy of the website.

2. Product descriptions
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Product descriptions such as available sizes for clothes and shoes are very important. Even if the users are interested, they cannot make a decision to purchase before they are convinced that they can wear the products.

Other than size information. Potential customers also want to know what the products are made of, why it is different and worth buying, what the story behind the product is, etc.

3. Stock availability
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It is important to clearly tell users about the availability of a particular product. If a user doesn't know it, he/she may continue doing actions that give him/her no results and waste time. That is a bad user experience.

4. Shipping cost charges and duration
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Shipping charges have to be clearly stated and easily changeable to other currencies (for international buyers). Users do not like hidden charges that occur when they are going to pay for something.

Shipping information is important to tell users when it will arrive at their homes. Sellers can also mention how long it will take for products that are out of stock to be sent to the customers if they want to purchase it.

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Offering free shipping can be a very good way to persuade users to buy. Everyone loves free stuff. About 58% of potential customers abandon the cart after seeing shipping charges. This is especially true for low-priced items, customers would feel that the shipping charge of 7 dollars does not worth their money for a 15-dollar product. FREE Shipping is king. Sellers can offer free shipping if customers purchase at a minimum amount, such as 80 dollars total purchase value.

5. Photos
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Photo Credit: Bro.do

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Photos with models wearing the products are effective to present the appearance of the products. High-quality photos represent high-quality products. People love to see visuals before they buy. Photos from multiple angles are also useful to make customers understand how they will look if they wear the product.

6. Offers and discounts
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Photo Credit: Forever 21

Users love to get value. Offers and discounts with limited time are effective to make customers purchase immediately. However, sellers need to make sure that the offers and discounts procedures are clear and seamless. Sometimes promotions are not straightforward and require customers to do certain things such as sharing an image with certain hashtags or mentions. Many potential customers might not understand the procedures and become disappointed when they find out they are not eligible for the promotions. Simplicity is the key to creating a successful promotional campaign.

7. Video tutorial for innovative products
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Video Credit: Darcy George

For sellers with relatively innovative or new products, showing a video tutorial is the best way to demonstrate how to use the innovative product.

Photos of the steps are good enough for printed media. However, a video is still more effective to communicate methods to the audience, especially in a website and social media platforms.

8. Website load speed
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Users expect everything to be quick and seamless. If an E-commerce website loads slowly. Users will feel that the website is not powerful enough and assume the store is not professional.

Slow website load speed also lowers trust and momentum for potential buyers to purchase. It is important to test the load speed of an E-commerce website time to time, especially after adding many new products to the website.

We can test our website load speed with Pingdom Website Speed Test Tool or  GTmetrix Website Speed and Performance Optimization (It also provides recommendations on how to improve it).

About OMSETGO Digital Marketing Specialist

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OMSETGO is all about increasing your sales. OMSETGO is a Digital Marketing Specialist with expertise in Search Engine Marketing, Social Media Marketing, and Data Analytics. We have seen many businesses that have spent huge budgets in various media without being able to really understand the success rate of their campaigns.

We believe there must be a better way. OMSETGO utilizes the best technologies to assist our clients to gain high Return on Investment (ROI) for their marketing campaigns.

Reach us now: omsetgo@gmail.com