Omsetgo.com - From the hundreds of available television channels to the proliferation of mobile devices, consumers are now choosing what they watch and when they watch it in a whole new way.
Let’s look at how media consumption has changed over the years:
Radio took 38 years to reach 50 million people
TV took 13 years to reach 50 million people
Mobile took only 10 years to reach 2 billion people
Source: “The Future of Innovation and Employment” by Cisco, Feb 2016